Part-Time Social Media & Content Coordinator

Responsibilities

• Manage and create content for Smugglers’ Notch Distillery’s Instagram and Facebook accounts.
• Develop a consistent calendar of posts, Stories, Reels, and short-form video.
• Visit our tasting rooms and distillery locations to capture authentic photo and video content.
• Create content featuring products, cocktails, employees, production, tasting rooms, events, customers, Vermont scenery, and behind-the-scenes moments.
• Write engaging captions that reflect the SND brand voice.
• Develop cocktail, recipe, product-education, gifting, seasonal, and Vermont lifestyle content.
• Identify opportunities for spontaneous and timely social content rather than relying entirely on preplanned posts.
• Respond to or help manage comments and messages as appropriate.
• New product and limited-release launches
• Maple Bourbon Old Fashioned Month

Requirements

• Comfortable creating Instagram and Facebook content.
• Experienced with Reels and short-form vertical video.
• Comfortable taking high-quality photos and video using a smartphone.
• A strong writer who can communicate in a natural, conversational brand voice.
• Able to work independently and bring us ideas instead of waiting for detailed instructions for every post.
• Organized enough to manage a content calendar and multiple campaigns.
• Comfortable visiting our Vermont locations to capture content.
• Interested in Vermont, food and beverage, hospitality, tourism, cocktails, outdoor lifestyle, or related industries.
• Able to understand a brand and maintain a consistent visual and written style.

Preferred

• Klaviyo
• Adobe
• Canva
• Meta Business Suite
• Instagram
• Facebook
• basic photo/video editing software
• Experience with Shopify, email marketing, photography, TikTok, or digital advertising is a plus, but not required.

Benefits

• Flexible schedule