Sr. Social Media Manager

Responsibilities

• Lead the ideation, production, and execution of engaging, original content across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Personally shoot, edit, and produce high-quality short-form video, photography, and social-first content on a consistent basis.
• Develop creative concepts for Reels, TikToks, YouTube Shorts, product launches, brand collaborations, and ongoing social campaigns.
• Establish and maintain a reliable in-house content production process that consistently delivers fresh, engaging content.
• Identify emerging social trends, viral formats, audio, memes, and cultural conversations, quickly translating them into relevant content for the brand.
• Direct content shoots, including creative planning, shot lists, talent coordination, production, and editing.
• Collaborate with internal creative, marketing, and product teams to bring campaigns and launches to life.
• Capture behind-the-scenes content, team culture, events, product demonstrations, lifestyle content, and other spontaneous brand moments.
• Experiment with new formats, creative approaches, and storytelling techniques to identify opportunities for organic growth.
• Maintain a consistent brand voice and visual identity while continuously pushing creative boundaries.

Requirements

• 5+ years of professional experience in social media marketing, content creation, or a related creative marketing role.
• Demonstrated experience leading social media strategy and managing or mentoring creative team members.
• Strong portfolio showcasing original social content, particularly short-form video that you personally conceptualized, filmed, and edited.
• Advanced understanding of Instagram, TikTok, YouTube, Facebook, and the content formats that perform best on each platform.
• Hands-on experience with mobile and professional content production, including camera operation, lighting, composition, and audio.
• Strong video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar platforms.
• Excellent creative instincts with an ability to recognize trends and execute relevant content quickly.
• Experience managing influencers, content creators, brand ambassadors, or UGC programs.
• Proven ability to grow social media audiences and improve content performance through creative strategy and experimentation.
• Strong organizational and project management skills, with the ability to manage multiple priorities and campaigns simultaneously.

Preferred

• Graphic design experience, particularly proficiency in Adobe Photoshop, Illustrator, Canva, or other design platforms.
• Experience creating social graphics, carousels, motion graphics, and digital campaign assets.
• Experience working with cannabis, lifestyle, entertainment, fashion, music, streetwear, or other culturally driven consumer brands.
• Established relationships with creators, influencers, or talent within relevant communities.
• Experience directing professional photo and video shoots.
• Experience producing content at live events, festivals, retail activations, or brand collaborations.
• Familiarity with paid social creative, social commerce, and performance-driven content strategies.
• Experience using project management tools such as Monday.com, ClickUp, or similar systems.
• Bachelor's degree in Marketing, Communications, Film, Design, or a related field is a plus but not required.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Vision insurance