Social Media Manager

Responsibilities

• Create great social content. Plan, write, design and schedule content that fits each client's brand, audience and goals. This is your core work outside of client management.
• Own the client relationship. Be the main point of contact for your accounts, whether they center on social media or on broader marketing work. Know each client's goals and keep them informed and confident.
• Deliver on time and communicate early. Hit agreed deadlines, flag risks the moment you see them, and keep clients and teammates informed without being chased.
• Measure and improve. Report on results in plain language, learn from the data and adjust the plan to improve it.
• Strengthen the team and the system. Document your process, build reusable templates and content calendars, and help BMA get faster and better with every account.
• Build monthly content calendars with each client and get them approved on schedule.
• Write copy, create graphics and edit short video for social platforms, working with Digital & Print and Video where a project needs more.
• Schedule and publish posts, and monitor comments and messages with each client's tone and guidelines in mind.
• Oversee client accounts that include other marketing services, coordinating work across the BMA team.
• Prepare and present regular performance reports and recommendations to clients.

Requirements

• Bachelor's degree in marketing, communications, journalism or a related field.
• At least 5 years of professional experience managing social media for brands or clients, in an agency, an in-house marketing team or a comparable role. Internships and single small channels do not count toward this. Bring a portfolio or account examples that show strong writing, design and results.
• Strong copywriting and editing skills, with the ability to match each client's voice.
• Hands-on experience with the major platforms (Facebook, Instagram, LinkedIn, YouTube and others) and with scheduling and analytics tools.
• Ability to create graphics and edit short video, using tools such as Canva, the Adobe Creative Suite or similar.
• Experience managing client relationships, deadlines and approvals across several accounts at once.
• Clear written and verbal communication, and comfort presenting results to clients.
• Ability to read performance data and explain it in plain language.

Preferred

• Agency or client-services experience.
• Experience with paid social advertising.
• Familiarity with building trades, union, nonprofit or member-organization audiences, including recruitment and apprenticeship messaging.
• Experience with project management tools such as ClickUp.
• Basic photo or video production skills.
• Interest in using AI tools responsibly to work faster without lowering quality.

Benefits

• Compensation: Starting at $65,000, depending on experience, plus a quarterly Rock-based bonus potential
• Health coverage: medical, dental and vision through FMCP, with premiums 100% paid by BMA. The value runs from about $10,000 to $25,000 a year, depending on whether you choose individual, married or family coverage.
• Pension: NEBF pension of $3,016 per year, 100% employer contributed
• 401(k): John Hancock plan with an employer contribution of 4% of your base salary. No employee contribution is required.
• Waiting period: benefits begin after 90 days of employment, and enrollment may start slightly after day 90
• Paid holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving and the Friday after, Christmas Eve, Christmas Day and New Year's Eve. A holiday on a Saturday is observed the Friday before, and one on a Sunday the Monday after.
• Time off: 2 weeks of vacation and 1 week of personal/sick time per year (3 weeks total)
• Work from home: one day per week after one year of service with good performance reviews