Paid Media & Growth Manager

Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, and YouTube
• Manage Google Ads (Search, Display, Performance Max for ticket sales and youth program
• Own retargeting strategy and pixel/tag implementation across web properties
• Build and maintain UTM tagging standards in alignment with GA4 and Looker Studio attribution framework
• Manage the club's paid media budget and report weekly on spend, ROAS, CPC, and conversion metrics
• Develop Spanish-language paid campaigns targeting South Florida's Latin diaspora
• Collaborate with Social Media Manager and Creative team on paid-optimized ad creative
• Identify and test emerging channels (OTT, programmatic, audio) relevant to the South Florida sports audience

Requirements

• 3+ years of hands-on paid media management experience
• Expert proficiency in Meta Ads Manager and Google Ads
• Strong GA4 and attribution modeling skills
• Proven track record managing five-figure+ monthly ad budgets with measurable ROAS

Preferred

• Sports, ticketing, or live events paid media experience
• Bilingual (English/Spanish) - experience running Spanish-language campaigns
• Experience with programmatic platforms (DV360, The Trade Desk, or similar)
• Familiarity with Looker Studio for paid media dashboard reporting