Paid Media Director (Freelance)

Responsibilities

• Develop and lead integrated paid media strategies aligned with client business objectives, marketing priorities, and broader communications programs.
• Oversee multi-channel paid media programs across paid search, paid social, programmatic display and video, native advertising, sponsored publisher content, retargeting, and account-based marketing (ABM) platforms.
• Guide media planning, audience segmentation, budget allocation, forecasting, and investment recommendations to maximize campaign effectiveness and return on investment.
• Identify emerging platforms, technologies, targeting capabilities, and media opportunities that strengthen client programs and improve performance.
• Establish best practices for campaign planning, execution, measurement, optimization, and reporting.
• Provide strategic oversight to ensure campaigns are delivered efficiently, consistently, and to a high standard.
• Integrate paid media into broader marketing and communications strategies to support brand awareness, audience engagement, demand generation, and pipeline growth.
• Advise clients and internal teams on full-funnel media strategies that connect audience insights, content, messaging, and conversion objectives.
• Partner with account leadership and cross-functional teams across communications, content, digital, and marketing to deliver cohesive integrated programs.
• Develop strategies to amplify content, reach priority audiences, support ABM initiatives, and accelerate lead generation.

Requirements

• 8+ years of experience in digital marketing, paid media, or performance marketing, with demonstrated expertise in developing and leading integrated paid media strategies.
• Required: Agency experience working with B2B technology and/or healthcare clients. Candidates must have direct experience supporting at least one of these industries.
• Proven ability to lead complex, multi-channel paid media programs and translate business objectives into actionable media strategies.
• Strong expertise across paid search, paid social, programmatic display and video, native advertising, sponsored content, retargeting, and ABM platforms.
• Experience developing full-funnel media programs that support brand awareness, engagement, demand generation, and lead generation.
• Strong analytical skills and the ability to connect media performance to business outcomes through measurement, testing, and optimization.
• Demonstrated experience advising clients, presenting strategic recommendations, and influencing senior stakeholders.
• Experience mentoring team members and providing strategic oversight across multiple client programs.
• Strong project management skills, with the ability to prioritize competing demands and deliver results in a fast-paced agency environment.
• Excellent communication, presentation, and relationship-management skills.