Organic Social Media Strategist

Responsibilities

• Own organic social calendars for assigned accounts: plan content themes, write and edit copy, coordinate assets and approvals, schedule posts, and check every detail before publishing.
• Adapt content to the platforms and audiences in each client’s scope, including carousels, Stories, short-form video, and new formats as platforms release them.
• Partner with designers and video creators through clear briefs, constructive feedback, and final QA.
• Manage day-to-day community engagement and social listening where included in scope. Respond in the brand voice, identify recurring questions and sentiment, and escalate sensitive or high-risk issues promptly.
• Lead routine organic social work and client conversations for smaller accounts, sharing calendar rationale, status updates, performance findings, and recommendations. Collaborate with account leads on priorities and larger decisions.
• Compile and analyze platform and social management data for monthly reports. Explain what performed, why it may have worked, and what to test or change next in relation to each client’s goals.
• Monitor platform changes, audience behavior, competitor activity, industry benchmarks, and emerging trends. Recommend selective tests that fit each client’s brand and objectives, then share what you learn.
• Work with account, creative, paid social, and other channel teammates to align messaging and share organic insights. Keep tasks, tagging, files, and handoffs organized, and communicate timeline changes early.

Requirements

• 3+ years of social media marketing or content development experience for B2C, B2B, or eCommerce brands
• Bachelor’s degree in marketing or a related field or equivalent experience
• Hands-on proficiency with major social platforms, including Facebook, Instagram (Reels and Stories), LinkedIn, X, Threads, Pinterest, Snapchat, TikTok, and YouTube
• Experience with social media management tools such as Hootsuite or Sprout Social, plus Meta Business Suite and Meta Business Manager
• Strong copywriting and copy editing skills
• Ability to identify target audience preferences and build content that meets them
• A strong grasp of how social and digital content trends have evolved and where they are heading
• Analytical skills to pull insight from platform data, build clear reports, and plan next steps across multiple marketing channels, including working knowledge of Google Analytics web traffic metrics
• Clear written and verbal communication, including presenting strategic and tactical plans to clients and internal teams
• Strong time management and organization, with the ability to manage multiple accounts and projects under tight deadlines

Preferred

• Paid social experience
• Experience with creator, influencer, or user-generated content programs
• Social listening or reputation management experience
• Hands-on experience with GA4 and web analytics
• Master’s degree

Benefits

• Medical, dental, and vision coverage with multiple plan options
• HSA with company contribution for employees on a high-deductible health plan
• 401(k) with company match
• Paid time off, sick leave, and 11 paid holidays
• Volunteer day and your birthday off
• Monthly internet stipend
• Company-provided equipment
• Mental health resources
• Employee discount program through PerkSpot