Organic Social Media Manager

Responsibilities

• Create content that connects. Concept, shoot, edit and publish engaging Reels, TikToks, Shorts, Stories and social posts that bring animal rescue, impact and CUDDLY Food to life.
• Build a recognizable brand. Develop fresh, repeatable storytelling formats and a distinctive social presence grounded in our values: Easy, Trustworthy and Impactful.
• Grow an engaged community. Spark conversations, engage with pet lovers and rescue communities beyond our own channels, encourage participation and make followers feel part of our mission.
• Find the stories worth telling. Collaborate with rescue partners, team members, donors and pet parents to source compelling footage, updates and original content.
• Own the channels. Manage content planning, calendars, publishing, captions, community responses and day-to-day execution.
• Learn and improve. Use audience insights, engagement, reach and creative testing to continuously strengthen content and grow our community.
• Inspire action. Create natural opportunities for our audience to support animals through donations, sharing, community participation and CUDDLY Food.

Requirements

• 5+ years of hands-on organic social and content creation experience.
• A standout portfolio of short-form videos and social content you personally created .
• Strong video editing, storytelling, copywriting and creative instincts.
• Experience growing engaged social communities—not just follower counts.
• Deep understanding of Instagram, Facebook, TikTok and YouTube.
• The ability to independently manage the full content process, from idea to published post.
• A proactive, resourceful approach and genuine enthusiasm for animal welfare.