Company overview

CUDDLY is a fundraising platform dedicated to supporting animal welfare organizations worldwide. Our mission is to create a more humane world. We give a voice to the voiceless, and we are the champions of the underdogs (and cats). To us, every animal life is precious, and limited resources should never come between an animal in need and their happily ever after.CUDDLY supports over 4,000 501c3 nonprofit animal welfare organizations by providing essential tools for impactful fundraising. Our unique platform allows our partners to secure the resources they need through crowdfunding and wish list features. We are a for-good startup going the extra mile. We not only offer a platform specifically designed to meet our partners' needs, but we also provide fundraising support, marketing resources, and a passionate community.Our mission doesn’t stop there. We’ve increased our impact with the launch of CUDDLY products like food, treats, and other pet supplies. For every item you purchase for your pet, CUDDLY sends a meal to a rescue pet in need.Together with our community of donors, pet parents, and rescue partners, we are building the largest animal shelter feeding program in the U.S. and ensuring that no animal goes hungry.Join us in making a difference—turn compassion into action, one animal at a time.
Founded in 2014
Seal Beach, California, USA
115 employees (29 in marketing)
29% recommend to a friend
43% positive business outlook

Salaries

Typical salary range

$25 – $30

HOUR

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People

Headcount trend

Company growth over the last 12 months

Headcount +8.5% year over year

Funding

Total funding

$20.4M

Last raise

$2M

Series A, 11 months ago

Funding history

Jul 2025

Series A CUDDLY · $2M

Dec 2024

Debt Financing CUDDLY · $6M

Apr 2022

Debt Financing CUDDLY · $4M

Jul 2020

Series A CUDDLY · $6M

Dec 2018

Seed Round CUDDLY · $1.1M

Aug 2018

Equity Crowdfunding CUDDLY · $25K

Audience

Monthly website visitors
136.5K
Month over month+30.9%
Quarter over quarter+34.9%
Top sourceDirect (58.9%)
Ad budget per month$16.8K
Average search rank49.9
Traffic source mix
Direct
58.9%
Social
18.7%
Search
18.4%
Referral
3.5%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

8K

12-mo growth

+14.1%

Monthly growth

+3.3%

News

Links