Organic Growth Lead

Austin, TX (On-site)

$140K/yr – $175K/yrMid LevelFull time

Posted 1 day ago

Job Summary

Own end-to-end content and social growth for Abode Money by rebuilding organic social, producing daily short videos, and turning county data into shareable research while moving quickly on news hooks.

  • Own and ship daily short video content for TikTok, Instagram, and YouTube
  • Write guides, pages, and data reports to improve the site weekly
  • Manage creator partnerships and community interactions

Job Description

Responsibilities

  • Rebuild Organic Social: Revamp our organic social strategy end to end, then ship short video every day on TikTok, Instagram, and YouTube.
  • Own Website Content: Write guides, state and county pages, and data reports so the site gets better every week.
  • Build Our Research Hub: Turn our county data into research that ranks, gets cited, and earns coverage.
  • Move at News Speed: Turn a PR hit or a breaking hook into finished assets the same day.
  • Run Creators and Community: Manage creator and UGC partnerships, mailer creative, and community replies.

Requirements

  • In Austin or willing to relocate. We work in person 5 days a week.
  • Have built a consumer brand's social presence hands-on, ideally in fintech, insurance, or home
  • Can show content you made yourself and what it did
  • Have written pages that rank from a keyword brief
  • Know what works for homeowners on TikTok, Instagram, and YouTube
  • Care about brand and have strong opinions on what makes one stand out
Abode Money logo

Abode Money

Abode Money is a financial savings platform for homeowners, starting with property taxes and expanding across insurance, utilities, and mortgage costs.The platform combines artificial intelligence with local expertise to help homeowners automatically identify and activate savings. Its first offering, automated property tax appeals, enables homeowners in all 50 states to lower assessments and save thousands annually.

Founded in 2023
Austin, Texas, USA

Salaries

Posted range

$140K/yr – $175K/yr

Taken straight from the job posting.

The middle of this range ($158K) is 26% above the median base salary for Growth Marketing Lead roles in the United States ($125K).

Growth Marketing Lead median pay in the United States

$125K/yr

Most pay falls between $88K and $160K. Based on 39 salaries.

See all Abode Money salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Pre Seed, 1 years ago

Funding History

  • Feb 2025
    Pre Seed
  • Nov 2023
    Pre Seed

Traffic Signals

Monthly Google Ads Budget
$3.6K
Abode Money logo

Organic Growth Lead

Abode Money · Austin, TX · On-site