NA Partner Marketing Professional

Responsibilities

• Work with strategic partners to plan, create and execute marketing strategies that provide meaningful return on investment, including setting targeted marketing KPI performance goals
• Drive an integrated marketing plan through our partners and amplify Lenovo’s message and strategy in alignment with our go-to-market objectives
• Align with strategic Alliance partners on joint Market Development Funds (MDF) investments and strategies that maximize the impact of our co-marketing partnership agreements.
• Collaborate with sales segment leaders to understand and support the business priorities and goals.
• Partner with the NA marketing and WW Channel marketing team to understand and support the marketing priorities and goals.
• Educate sales and channel partners about marketing opportunities, best practices, and techniques.
• Help to build the annual marketing budget and manage the quarterly marketing budget and associated operational activities.
• Maintain the process infrastructure to efficiently support our channel co-marketing activities.
• Ensure availability of content across multiple communication channels.
• Ensure quality, timeliness, and brand compliance of co-marketing deliverables.

Requirements

• Bachelor’s degree in marketing; MBA is a plus
• 8+ years of channel marketing experience with either a vendor, reseller, or distributor in the IT sector
• Knowledge of Alliance MDF process
• Strong project management skills and attention to detail

Preferred

• Strong and versatile writing skills demonstrated through a broad portfolio of samples
• Experience working across various communications media
• Self-driven, demonstrating the ability to work independently with minimal direction, as well as the presence and poise to represent the marketing function directly to senior management
• Comfortable in fluid, rapidly changing business environments with high degree of ambiguity
• Collaborative, with the ability to work across complex, global organizations
• Advanced proficiency in MSFT Office required