Mobile User Acquisition Manager, Amazon Music

Responsibilities

• Own and scale Amazon Music’s worldwide mobile app acquisition strategy across major paid media channels, identifying where and how we invest to efficiently acquire high-value customers.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across channels including Google App Campaigns, paid social, Apple Search Ads, programmatic/DSPs, and emerging mobile acquisition partners.
• Oversee and continuously improve mobile measurement, attribution, tracking, and data access to evaluate campaign and customer performance. Establish scalable reporting and optimization processes.
• Translate campaign and customer performance into actionable investment decisions, identifying opportunities to scale, optimize, test, or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across existing and emerging channels, partners, targeting approaches, creative strategies, and mobile acquisition capabilities.
• Build and manage strategic relationships with key advertising platforms, mobile ecosystem partners, and technology providers, identifying opportunities to improve performance and unlock new capabilities.
• Collaborate closely with product, technical, finance, business intelligence, creative, and business teams to execute complex, time-sensitive growth initiatives and improve the end-to-end mobile acquisition experience.
• Partner with mobile marketing teams across Amazon to establish best practices, leverage shared capabilities and partner relationships, and advance a unified approach to mobile acquisition.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to determine and drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad-fraud prevention mechanisms/tools
• Experience partnering cross-functionally with analytics, product, engineering, and/or creative teams.

Preferred

• Experience with MMPs such as AppsFlyer, Branch, or Adjust and a strong understanding of mobile attribution.
• Experience optimizing acquisition against downstream outcomes such as subscription, retention, LTV, or ROAS—not solely installs.
• Experience with mobile DSPs, third-party app networks, and/or fraud-prevention solutions.
• Experience with SKAN and privacy-preserving mobile measurement.
• Experience managing large-scale or multi-country acquisition programs.
• Subscription, consumer technology, media, or entertainment experience.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.