Media Planning Associate

Responsibilities

• This position supports the media planning process and plays an important role in driving client satisfaction.
• You'll help interpret campaign performance data, media briefs, and industry insights to guide strategic thinking, while contributing to execution and communication across internal and client-facing workstreams.
• Developing a foundational understanding of how digital channels work together to deliver an integrated media plan including: programmatic display, video, CTV, audio, paid social, and paid search.
• Supporting media proposal creation for assigned accounts through PowerPoint slides or Word deliverables, while shadowing Integrated Media Planners to learn the process for more complex accounts.
• Building familiarity with media metrics and assisting in the development of performance measurement plans.
• Managing internal workflows and timelines for assigned accounts, ensuring that tasks stay on track and materials are delivered on time.
• Acting as a primary point of contact for day-to-day needs on assigned accounts, while partnering with Integrated Media Planners on more complex engagements.
• Staying current on the digital media landscape and the latest Basis Tech capabilities to help identify opportunities and support account growth.
• Gaining visibility into internal processes across planning, buying, reporting, and delivery-serving as a key connector between internal teams and client needs.

Requirements

• Strategic thinking and proactive client service skills
• Proven communication skills, particularly in a client-facing manner
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Passion for learning and staying up to date on media research and systems
• Intermediate MS Excel and PowerPoint skills
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Preferred

• 6+ months of experience in digital media planning and/or buying, with programmatic, search and/or social experience being a plus
• Hands on DSP buying experience
• Previous holistic media planning experience
• Experience in digital reporting dashboards such as Datorama
• Experience buying Paid Search and/or Paid Social ads
• Basis Certified

Benefits

• Life With Basis
• We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago.
• We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.