Basis logo

Basis

Brand

Company overview

Basis is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Founded in 2001
Chicago, Illinois, USA
1.4K employees (228 in marketing)
www.basis.com

Salaries

Typical salary range

$76,706 – $109,307

/ yr

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People

Founders and leadership

Dipika Jaikishan
Dipika Jaikishan
Co-Founder
At the company for 7 years 4 months
Hena Mehta
Hena Mehta
Co-founder & CEO
At the company for 7 years 8 months

Marketing leadership

Carla Pedrussian
Carla Pedrussian
Vice President of Marketing and Growth
At the company for 4 years 10 months
Erin Casement
Erin Casement
SVP, Marketing
At the company for 2 years
Jacqueline W.
Jacqueline W.
Marketing Manager
At the company for 2 years 2 months

Hiring contacts

Beth A.
Beth A.
Head of People Experience
At the company for 4 years 10 months
Sarah Regan
Sarah Regan
HR Operations & Talent Manager
At the company for 1 year 2 months

Hiring activity

Open marketing jobs over time

15 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.2% year over year

Funding

Total funding

$52.5M

Last raise

$30M

Series B, 11 years ago

Funding history

May 2015

Series B Basis · $30M

Jan 2011

Series A Basis · $22.5M

Audience

Monthly website visitors
117.7K
Month over month+23%
Quarter over quarter+28.1%
Top sourceDirect (45.8%)
Ad budget per month$40.7K
Average search rank49.8
Traffic source mix
Direct
45.8%
Search
32.3%
Referral
17.3%
Paid referral
2.5%
Social
2%

LinkedIn followers

Follower count and growth

Total followers

73.8K

12-mo growth

+24.5%

Monthly growth

+0.5%

News

Links

www.basis.comLinkedInCrunchbaseX (Twitter)