Responsibilities

• Partnering with research and strategy team members to develop and present integrated media recommendations
• Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
• Mastering an understanding of how digital channels work together to drive different business outcomes
• Mentoring and train junior planning team members
• Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
• Using syndicated research to build rationale for recommended media strategies
• Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
• Negotiating with vendors to secure the best inventory and pricing available for our clients
• Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners.
• Operating with a solutions-oriented approach and a high degree of client servicing

Requirements

• Min of 5 years of experience or equivalent combination of education, training, and experience, etc
• 4+ years of experience in digital media buying and planning
• Previous experience mentoring junior team members
• Strong understanding of programmatic media and real-time bidding
• Strong proficiency with holistic media planning fundamentals and media planning tools
• Experience with syndicated research tools
• Experience working alongside a Demand Side Platform
• Strategic thinking and proactive detail-oriented client service skills
• Strong written and verbal communication skills
• Strong issue resolution and problem-solving capabilities

Preferred

• Hands on DSP buying experience
• Experience working with a 3rd party ad server
• Experience in digital reporting dashboards such as Datorama
• Basis Certified

Benefits

• We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.