Responsibilities

• Lead the development of media strategy for enterprise and multi-location clients, sizing total addressable market (TAM), building audience cohort profiles, and mapping media consumption habits to inform channel selection.
• Build and maintain client playbooks that document strategic approach, channel mix, budget allocation logic, and testing priorities for each account.
• Design structured testing frameworks, such as TELO (Test, Evaluate, Learn, Optimize), to validate strategic hypotheses across channels, then translate findings into recommendations that scale across the account portfolio.
• Set channel and budget allocation recommendations across paid search, paid social, programmatic, display, and video, grounded in audience research and performance data.
• Translate market research, consumer behavior data, and competitive landscape analysis into clear, actionable strategic direction for clients and internal teams.
• Present media strategies and performance narratives directly to clients, explaining what happened, why it happened, and what should change next, backed by data-driven insights.
• Collaborate with cross-functional teams to align strategy with execution and with each client's broader marketing objectives.
• Monitor emerging trends in media consumption and the wider digital advertising landscape, bringing new ideas to clients and to the agency.
• Elevate the work of junior practitioners by contributing to shared standards, templates, and best practices.
• Manage hands-on-keyboard SEM execution across Google (Search, Performance Max, GDN, YouTube, Demand Gen, and Shopping) and Microsoft Ads (Bing), in service of the strategy you set.

Requirements

• 5-7+ years of experience spanning media strategy and planning and hands-on paid search management, ideally with enterprise or multi-location clients.
• Demonstrated ability to size total addressable markets, build audience and cohort profiles, and craft compelling narratives that translate research and consumer data into media strategy.
• Experience building client-facing strategic deliverables such as playbooks, testing frameworks, and channel or budget recommendations.
• Fluency in core performance metrics (CPA/CPL, ROAS, CAC, CVR, impression share, lost impression share), with a track record of using them to drive strategic decisions, not just report on them.
• Deep command of SEM fundamentals: keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis.
• Experience with GTM, conversion tracking, and data feed management.
• A holistic understanding of the digital advertising landscape and a habit of staying current on media consumption trends.

Benefits

• Medical, dental and vision cover.
• A 401(k) with company match.
• Wellbeing stipends, paid time off, and support for remote working.