Responsibilities

• Media strategy and portfolio leadership
• Set and lead the enterprise media strategy across Patient and HCP audiences, current and future brands, indications, and assets.
• Translate enterprise, customer experience, brand and indication priorities into clear media strategies that advance customer engagement, launch readiness, brand performance, and patient impact.
• Establish a portfolio-level view of media opportunities, customer needs, audience behaviors, channel dynamics, and investment priorities across argenx.
• Guide media planning across the customer journey, from disease education and pre-launch engagement through branded activation, conversion, and ongoing customer engagement.
• Set strategic principles and standards for how media is planned, activated, measured and optimized across the organization.
• Partner with Brand and Indication Leads to determine the appropriate role of media within broader customer engagement and omnichannel strategies.
• Guide investment choices and trade-offs across audiences, brands, indications, lifecycle stages, and channels to maximize portfolio impact.
• Ensure media strategies reflect the distinct needs of individual brands and indications while identifying opportunities to create greater consistency, scale, and efficiency across the portfolio.
• Bring a forward-looking media perspective into strategic planning, launch planning, and resource allocation discussions.

Requirements

• BA/BS required; advanced degree in marketing, business, communications, analytics or a related field preferred.
• Seasoned media and marketing leader with approximately 12–15+ years of relevant experience, including significant experience within pharmaceutical, biotechnology, or healthcare.
• Significant experience leading media strategy across both Patient/DTC and HCP audiences strongly preferred.
• Demonstrated experience developing and executing integrated media strategies across multiple brands, indications, customer segments, channels, or lifecycle stages.
• Experience supporting product launches, pre-launch disease education, brand growth, and lifecycle management within complex or specialty markets.
• Strong experience with audience-first planning, omnichannel engagement, media measurement, and performance optimization.
• Demonstrated experience managing significant media investments and making strategic allocation decisions across channels, audiences and business priorities.
• Track record of successfully leading media agencies, technology partners, and other external partners.
• Experience partnering across Brand Marketing, Patient Experience, HCP Marketing, Digital, CRM, Insights & Analytics, Medical Affairs, Market Access, Legal, Regulatory, Compliance, and Procurement.
• Strong understanding of healthcare media data, measurement, audience activation, privacy, and evolving digital ecosystem requirements.

Benefits

• This job is eligible to participate in our short-term and long-term incentive programs, subject to the terms and conditions of those plans and applicable policies. It also includes a comprehensive benefits package, including but not limited to retirement savings plans, health benefits and other benefits subject to the terms of the applicable plans and program guidelines.