4 days ago
Sr Integrated Media Planner
Basis
USA (Remote)Full time$77K/yr – $94K/yr
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Sr Integrated Media Planner
USA (Remote)
$77K/yr – $94K/yrSenior Level5+ years expFull time
Posted 4 days ago
Job Summary
Own the end-to-end integrated media strategy for clients, partnering with research, strategy, analytics, and client teams to drive key outcomes across programmatic and cross-channel campaigns.
- Lead multi-disciplinary media planning and mentoring of junior staff.
- Align campaigns to business objectives using syndicated research and analytics.
Job Description
Responsibilities
- Partnering with research and strategy team members to develop and present integrated media recommendations
- Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
- Mastering an understanding of how digital channels work together to drive different business outcomes
- Mentoring and train junior planning team members
- Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
- Using syndicated research to build rationale for recommended media strategies
- Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
- Negotiating with vendors to secure the best inventory and pricing available for our clients
- Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners.
- Operating with a solutions-oriented approach and a high degree of client servicing
Requirements
- Min of 5 years of experience or equivalent combination of education, training, and experience, etc
- 4+ years of experience in digital media buying and planning
- Previous experience mentoring junior team members
- Strong understanding of programmatic media and real-time bidding
- Strong proficiency with holistic media planning fundamentals and media planning tools
- Experience with syndicated research tools
- Experience working alongside a Demand Side Platform
- Strategic thinking and proactive detail-oriented client service skills
- Strong written and verbal communication skills
- Strong issue resolution and problem-solving capabilities
Preferred
- Hands on DSP buying experience
- Experience working with a 3rd party ad server
- Experience in digital reporting dashboards such as Datorama
- Basis Certified
Benefits
- We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.
Basis
Basis is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Salaries
Posted range
$77K/yr – $94K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
196 (14% of company)
Median Career Experience
16.5 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Funding
Total Funding
$52.5M
Last Raise
$30M
Series B, 11 years ago
Funding History
- May 2015Series B • $30M
- Jan 2011Series A • $22.5M
Traffic Signals
Monthly Visitors
117.7K
Monthly Google Ads Budget
$40.7K
Traffic Source Mix
Search
32.3%
Direct
45.8%
Referral
17.3%
Social
2%
Paid
2.5%
Headcount Trend
Current headcount: ~1.4K
Recent News
Links
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