Media Planner

Responsibilities

• Develop strategic, cross-channel media recommendations based on client objectives, audience insights, cultural behaviors, competitive intelligence, historical performance and syndicated research.
• Understand the roles of paid, owned and earned media and contribute media and audience perspectives to broader communication planning.
• Recommend appropriate audiences, channels, partners, KPIs, budget allocations and activation approaches.
• Collaborate with Strategy, Creative and Account teams to connect media thinking with the broader campaign idea and consumer journey.
• Participate in ideation and actively bring forward media-led opportunities that can strengthen the campaign.
• Stay curious about emerging platforms, consumer behaviors, cultural trends and changes in the media landscape.
• Proactively identify new media partners, technologies, targeting opportunities, content integrations and custom programs.
• Build relationships with media partners and bring relevant opportunities back to the broader team.
• Share trends, insights and examples that can inspire new thinking across Media and other disciplines.
• Monitor campaign execution from plan approval through launch, including media authorizations/IOs, trafficking coordination, partner communication and campaign delivery.

Requirements

• Curious and proactive. You don't wait to be told everything to explore. You look for opportunities, ask questions, and bring ideas forward.
• Resourceful and solutions-oriented. When challenges arise, you investigate, propose solutions, and help move the work forward.
• Accountable. You take ownership of your work, deadlines, budgets, and campaign details.
• Analytical. You are comfortable working with data and can turn information into insights and recommendations.
• A storyteller. You can communicate not just what the numbers say, but what they mean for the client and what should happen next.
• Collaborative. You actively contribute while respecting different perspectives across Media, Strategy, Creative, Account, and Analytics.
• Nimble. You are comfortable learning new things and stepping outside a narrowly defined task list when the work requires it.

Preferred

• Curious and proactive.
• Resourceful and solutions-oriented.
• Accountable.
• Analytical.
• A storyteller.
• Collaborative.
• Nimble.

Benefits

• Work with fun, loving yet hard-working individuals! Our biggest values center on dialogue, cross-functional collaboration, curiosity, and respect.
• Bring your furry friend to work! We have multiple four-legged ambassadors at our offices to welcome you both.
• We’re a multi-cultural agency focused on the Asian American community, so if you’re passionate about the latest Asian American trends, culture, and media, openly share it!
• Join us on our various volunteering programs and opportunities. Be an agent of change!
• Like to branch out to different tasks to learn and grow? We always have projects on hand seeking volunteers; you can seek out challenges that’ll help shape you!