Director, Media Strategy

Responsibilities

• Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
• Serve as the senior media strategy contact for the day to day client team
• Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
• Identify and pitch media formats and placements that match the brand’s unique positioning, ahead of where the rest of the auto category is looking
• Stay ahead of media trends and new technology, and bring point-of-view recommendations to the client before they ask
• Partner with Known's data science team on measurement, attribution, and incrementality testing, so every recommendation holds up under scrutiny
• Review team output against Known's quality bar before it reaches the client

Requirements

• 10+ years of media planning and strategy experience, with a track record of client relationships that grow over time
• Deep knowledge across paid and emerging media channels, including Connected TV, Partnerships & Experiential and Social
• Fluency in data, measurement, and attribution
• An interest in automotive, sustainability or outdoor and adventure culture
• Experience managing people and scope on complex, multi-workstream accounts
• Strong verbal and written communication skills, and the presence to hold a room with senior client stakeholders

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave