Senior Media Director

Responsibilities

• Serve as the senior media voice on your accounts, leading status meetings and presenting plans and results as clear business stories for director-, VP-, and C-level stakeholders
• Build long-term relationships with senior clients as a trusted advisor on how media drives their business
• Understand each client's business model, distribution strategy, competitive landscape, and go-to-market priorities, including the regulatory, compliance, and brand-safety considerations (e.g., FINRA and SEC marketing rules) that shape media for financial services brands
• Translate client business objectives and commercial targets (e.g., asset growth and net flows, advisor engagement, new accounts, qualified pipeline) into clear media strategies, investment frameworks, and budget and channel allocations
• Develop integrated, full-funnel media plans across paid, owned, and earned channels that balance long-term brand building with near-term demand
• Lead audience strategy, segmentation, and journey development across complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers
• Build scenario plans and forecasts that show clients the expected business impact of different investment levels and channel mixes
• Use AI-powered tools across the planning workflow to reduce manual work and create more time for strategic thinking
• Define success up front in business terms, and build measurement frameworks that connect media investment to leads, pipeline, revenue, and asset growth
• Bring a test-and-learn mindset to every account, applying incrementality testing, lift studies, media mix modeling, and attribution

Requirements

• 10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results
• Financial services experience is required; asset or wealth management experience is strongly preferred. You understand how firms market to financial advisors, intermediaries, institutional investors, and individual investors
• Strong commercial acumen: you can read a client's business model, connect marketing investment to revenue and growth targets, and talk about ROI with confidence
• A player-coach mindset: you're as comfortable building a plan yourself as you are leading the team that delivers it
• Working knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi-touch attribution
• Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships
• Experience managing multi-million-dollar media budgets and leading and developing teams
• Comfort with AI-powered workflows and curiosity about where the technology is headed
• Excellent presentation and storytelling skills; you're at your best leading conversations with senior client stakeholders
• Bachelor's degree in advertising, marketing, business, or a related field, or equivalent experience

Preferred

• Nice to have: experience reaching financial advisors and institutional audiences; experience growing client relationships or supporting new business; familiarity with ABM, intent data (e.g., 6sense, Bombora), and CRM platforms (e.g., Salesforce, Marketo).