DIGITAL MEDIA PLANNER (DIRECT IO - B2B)

Responsibilities

• Planning direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client
• Managing day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time
• Communicating program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities
• Leading the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs
• Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting
• Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs
• Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps
• Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of
• Staying current on the B2B publisher and partner landscape

Requirements

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment
• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations
• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs
• Experience with trafficking programmatic or direct media
• Experience working with analytics teams on granular program tracking and performance dashboards
• Experience managing sizable budgets that shift frequently
• Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly
• Strong time management and project management skills
• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience

Preferred

• Experience planning media for B2B, SaaS, or financial services brands
• Experience on large, complex accounts with multiple stakeholders and business units
• Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance