Media Director, Planning

Responsibilities

• Manage strategic media activities, including planning, buying, managing, and optimizing across all channels
• Develop plans that align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach
• Lead campaign implementation and management, including buying, negotiating, implementation, optimization, and analysis
• Use internal data sources and past performance to develop insights and strategy for future efforts
• Gauge media performance and KPIs to determine the extent to which original objectives and strategies were met
• Work closely with the buying team to traffic, launch, and troubleshoot implementation issues
• Establish specifications and timelines needed for campaign launch and work across teams to ensure successful execution

Requirements

• 8+ years of relevant work experience in digital media strategy, with both planning and direct/managed buying experience
• Experience in public affairs, government, B2B, or brand awareness media is helpful
• Demonstrated experience with planning and buying cross-channel media, including digital, OOH, TV, print, mobile, SEM, and paid social
• At least 2+ years of management experience
• In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis
• Thrives in a fast-paced environment with the ability to manage multiple projects while prioritizing workload for themselves and direct reports
• Thrives in a collaborative environment and is a problem solver
• Working knowledge of planning tools (e.g., GlobalWebIndex, comScore) and reporting tools (e.g., Datorama, Tableau)
• Proficiency with Google Workspace or Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)