Associate Media Director, Planning

Responsibilities

• Support strategic media activities, including planning, buying, and optimizing across channels
• Lead on campaign implementation and management, including:
• Managing and issuing insertion orders with publishers
• Sharing tags and troubleshooting creative launches
• Monitoring, troubleshooting, and managing pacing/delivery
• Confirming and running any makegoods
• Partner with the Media Director to ensure media plans deliver upon agreed strategies and approach
• Use internal data sources and past performance to inform optimizations and flag issues proactively
• Track media performance and KPIs, surfacing insights to the Media Director and broader team
• Work closely with the buying team to traffic, launch, and troubleshoot implementation issues

Requirements

• 6+ years of relevant experience in digital media planning and/or buying
• Experience working with direct/managed service partners through an investment/activation or full-service role
• Working knowledge of media planning, implementation, and performance analysis
• Thrives in a fast-paced environment with the ability to manage multiple projects and competing priorities
• Thrives in a collaborative environment and is a problem solver
• Working knowledge of planning tools (e.g., GlobalWebIndex, comScore) and reporting tools (e.g., Datorama, Tableau)
• Proficiency with Google Workspace or Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)