Marketing Technology, Web Experience & Optimization Manager

Responsibilities

• Owns and maintains the strategic roadmap for the Bank’s public website and internal intranet, prioritizing enhancements based on business objectives, user needs, performance data, compliance requirements, and available resources.
• Leads user experience strategy across both platforms, including information architecture, navigation, search, content organization, page layouts, accessibility, and customer and employee journey optimization.
• Conducts user research, stakeholder interviews, usability testing, journey mapping, and competitive assessments to identify opportunities and recommend improvements.
• Defines business requirements and creates user flows, wireframes, prototypes, and supporting documentation to guide design, development, and implementation efforts.
• Manages day-to-day website and intranet operations, including content publishing, platform administration, quality assurance, issue resolution, release coordination, and vendor management.
• Establishes and maintains content governance standards, including ownership, publishing workflows, approval processes, review schedules, and content lifecycle management practices.
• Develops and executes digital optimization strategies using analytics, user behavior insights, experimentation, and performance measurement to improve engagement, usability, conversion, and overall platform effectiveness.
• Oversees implementation, administration, and optimization of digital experience and marketing technology platforms, including content management systems , web forms, surveys, analytics tools, and marketing automation integrations.
• Partners with Marketing, business lines, Internal Communications, Human Resources, Information Technology, Compliance, Risk, Legal, and external vendors to deliver digital initiatives and maintain regulatory compliance, documented approvals, change controls, and reliable operations.
• Maintains performance reporting, platform documentation, operating procedures, training materials, and backup coverage, and proactively identifies opportunities to improve workflows, platform capabilities, and the value of existing technology investments.

Requirements

• Bachelor’s degree in marketing, human-computer interaction, information technology, communications, or another job-related field, or commensurate work experience, required.
• Three (3) or more years of relevant experience in website management, digital experience, user experience, or digital product management,
• Demonstrated experience independently leading digital initiatives from discovery through implementation and evaluating their effectiveness, required.
• Hands-on experience with content management systems, web analytics, user experience methods, and cross-functional project delivery, required.
• Experience managing an employee intranet or comparable internal digital platform, preferred.

Preferred

• Experience managing an employee intranet or comparable internal digital platform, preferred.
• Experience with Contentstack, Google Analytics, Workfront, Marketo, or comparable platforms, preferred.
• Experience in banking, financial services, or another regulated industry, preferred.

Benefits

• generous PTO
• 401(k) matching
• health, dental, vision (and pet!) insurance as well as special perks and discounts