Marketing Support Specialist

Abilene, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 day ago

Job Summary

Own onboarding and end-to-end execution of digital marketing services while coordinating content creation, workflows, and cross-functional collaboration.

  • Lead client onboarding and setup of digital marketing services
  • Develop and manage campaigns, content drafts, and vendor relationships
  • Support team workflows and adapt to changing priorities

Job Description

Responsibilities

  • Set up new clients with digital marketing services in a timely manner
  • Create and manage paid advertising campaigns
  • Ensure all custom content and video production is being moved through workflows according to schedule
  • Handle customer support issues and calls for clients
  • Research latest digital marketing and social media trends and content
  • Create custom content and video production drafts
  • Assist with managing social network updates and accounting systems
  • Maintain relationships with third-party vendors
  • Participate in cross-training to learn the responsibilities, processes, and tools used across different roles within the team.
  • Work alongside experienced team members to observe workflows, practice tasks, and build proficiency.

Requirements

  • General business experience.
  • Knowledge of business plan development and marketing analysis
  • Clear and effective communication
  • Critical and Analytical thinking skills
  • Problem solving skills
  • Experience with Windows, Microsoft Office Suite, Facebook (and other social media platforms), Hootsuite, Zoom, and a variety of other browser-based tools.
  • Basic knowledge of AI Tools
  • Education: Bachelor’s degree in marketing, Business, or a related field.
  • Experience: Marketing internship
  • Skills: Proficiency in Microsoft Office, Basic knowledge of marketing software, and familiarity with social media platforms.

Preferred

  • Education: Additional certifications in digital marketing, social media marketing, or analytics (e.g., Google Analytics, HubSpot).
  • Experience: At least 1-2 years of experience in a marketing role.
  • Skills: Proficient in graphic design tools (e.g., Canva, Adobe Creative Suite) and experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
  • Strong analytical skills to interpret marketing data and generate reports.

Benefits

  • including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul.
Directors Investment Group logo

Directors Investment Group

Directors Investment Group (DIG) is the parent company for a diverse group of companies focusing on two strategic industries- life insurance and financial services. Our Christian principles and core mission guide us. We take great pride in improving the lives and level of service of our funeral home clients and maintaining a culture of positivity and growth for our employees.

Founded in 1981
Abilene, Texas, USA
615 employees (88 in marketing)

Salaries

General Marketing median pay in the United States

$88K/yr

Most pay falls between $68K and $125K. Based on 15,102 salaries.

See all Directors Investment Group salaries

Marketing Team

Marketing Team Size
43 (7% of company)
Median Career Experience
4 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.8K
Monthly Google Ads Budget
$186
Traffic Source Mix
Search
45.8%
Direct
37.9%
Referral
4.8%
Social
10.2%
Paid
1.1%

Headcount Trend

Current headcount: ~615
Directors Investment Group logo

Marketing Support Specialist

Directors Investment Group · Abilene, TX · On-site