Marketing Strategy & Operations Lead

New York City, NY (Remote)

$170K/yr – $205K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

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Job Summary

You will lead high-impact marketing initiatives and shape cross-functional programs that align brand, growth, and measurement goals. The role emphasizes end-to-end delivery, governance, and data-driven decision making across marketing operations and brand management.

5+ years in marketing operations, brand, and creativity
Strong PM and cross-functional leadership to drive complex initiatives
Proven ability to navigate ambiguity and drive business outcomes through brand

Job Description

Responsibilities

Own end-to-end delivery of large, high-impact projects (ie. GTM launches, regulatory implementations, major product rollouts)
Manage complex cross-functional workstreams by centrally owning communications and timelines, launching high quality creative on-time, and raising creative standards and outputs across teams to increase brand consistency
Establish and streamline marketing operations processes and approval workflows to increase efficiency and improve ways of working
Optimize and oversee marketing operations tools to streamline campaign execution
Partner closely with marketing leadership on marketing planning cycles by translating business objectives into actionable marketing roadmaps, setting KPIs, and optimizing resource and budget allocation across channels to drive growth
Collaborate with leadership on ambiguous, high-impact special projects such as pilot marketing initiatives, identifying brand growth opportunities, and developing structured, data-driven business cases
Scale the brand measurement learning agenda and experimentation framework, including reporting dashboards
Develop and maintain brand governance frameworks, including brand guidelines, messaging architectures, and visual identity standards

Requirements

5+ years of experience within marketing operations, brand, and creativity
Experience designing and implementing complex brand marketing processes and workflows with relevant tools
Strong project management skills with experience leading cross-functional projects
Proven ability to navigate ambiguity and solve problems in a structured way
Deep understanding of how brand drives business outcomes

Benefits

Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for team members getting promoted
15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year you spend at Cleo)
1 extra day a year to be used for learning and 1 extra day for volunteering
401k matching
Medical Insurance, Dental and Vision care
Generous Parental Leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016

London, England, GBR

520 employees (81 in marketing)

www.meetcleo.com

67% recommend to a friend

72% CEO approval