Cleo logo

Cleo

Brand · Financial Services

4.0

Company overview

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.
Founded in 2016
London, England, GBR
520 employees (81 in marketing)
67% recommend to a friend
70% positive business outlook

Salaries

Typical salary range

$120,000 – $185,000

/ yr

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People

Hiring activity

Open marketing jobs over time

95 open now

Headcount trend

Company growth over the last 12 months

Headcount +49.6% year over year

Funding

Total funding

$138.8M

Last raise

$81.3M

Series C, 3 years ago

Funding history

Jun 2022

Series C Cleo · $81.3M

Dec 2020

Series B Cleo · $44M

Jun 2019

Debt Financing Cleo

Sep 2018

Series A Cleo · $10M

Jul 2017

Seed Round Cleo · $2.8M

Jan 2017

Angel Round Cleo · $700K

Audience

Monthly website visitors
487.9K
Month over month+26.8%
Quarter over quarter+46.8%
Top sourceDirect (48.8%)
Ad budget per month$24.1
Average search rank52
Traffic source mix
Direct
48.8%
Search
39.3%
Referral
7.8%
Paid referral
2.1%
Social
1.9%

LinkedIn followers

Follower count and growth

Total followers

56.1K

12-mo growth

+68.6%

Monthly growth

+2.8%

News

Links