Lead Product Marketing Manager

USA (Remote)

$106K/yr - $124K/yr (Est.)Senior Level6+ years expFull time

Posted 21 hrs ago

Job Summary

Own end-to-end GTM for AI driven features from concept through launch and scaling, while shaping messaging, positioning, and cross-functional collaboration to improve adoption and growth.

Drive roadmap influence with customer insight and market intelligence
Lead cross-functional GTM and launch planning
Define success metrics and iterate on product and marketing decisions

Job Description

Responsibilities

Build a trusted partnership with product and engineering, influencing roadmap decisions through customer understanding, market insight, competitive intelligence and whitespace analysis
Act as the go-to expert on our AI product and underlying technology - where we win, where we don't, and why - grasping technical detail quickly and independently
Deeply understand our US-based audience's money habits, needs and behaviors across AI and financial products, bringing the voice of the customer into product development from the earliest stages
Own end-to-end GTM for AI-driven features, from early-stage concepting through launch, iteration and scaled growth
Create clear, compelling positioning and messaging that lands emotionally and functionally, oscillating between technical concepts for investors and simplified versions for consumers
Write sharp strategy and creative briefs that help cross-functional teams produce their best work, and design and execute channel strategies and launch plans from scratch
Partner closely with Lifecycle, Performance Marketing, Product and Data Science to increase adoption, engagement and retention
Use experimentation, customer insight and data to identify opportunities, validate hypotheses and continuously improve product performance
Define success metrics, measure impact, and use learnings to influence future product and marketing decisions

Requirements

6+ years of Product Marketing experience in fast-paced, high-growth technology companies
Strong AI or deep technical fluency - able to quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy
Proven experience bringing innovative products to market, from early-stage (0 1) launches through scaled growth
Highly autonomous and comfortable operating in ambiguity, independently driving complex initiatives from strategy through execution
Thrives on solving problems without obvious answers - resourceful, asks thoughtful questions, connects disparate information, and creates clarity where none exists
Strong cross-functional leader with a track record of influencing Product, Engineering, Design, Data Science and Marketing teams to make better decisions and deliver better outcomes
Customer-obsessed, intellectually curious and biased toward action, with high standards and a habit of raising the quality of work around them

Benefits

We offer benefits package built to support you in and out of work. Benefits vary by country and include meaningful equity, comprehensive health, dental and vision insurance, mental health support, a paid one-month sabbatical after four years, a learning and development platform, pension or retirement contributions, and location-specific leave entitlements.

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016

London, England, GBR

520 employees (81 in marketing)

www.meetcleo.com

67% recommend to a friend

72% CEO approval