Marketing Strategic Analytics Analyst

Responsibilities

• The Strategic Analytics & Measurement Analyst leads strategy-driven analytics focused on understanding customers, business performance, and the factors influencing Marketing outcomes. This role identifies emerging trends, conducts exploratory and strategic research, develops measurement approaches, and translates complex data into actionable insights and recommendations.
• The Analyst serves as an analytics partner across Marketing, bringing together customer, audience, geographic, product, brand, competitive, and industry insights to inform Marketing strategy and investment decisions.
• Partner closely with Marketing Strategy and cross-functional teams to develop, refine, and evaluate foundational Marketing strategies aligned with enterprise objectives
• Translate business and marketing strategy into measurement strategies, KPI frameworks, and executive recommendations
• Evaluate overarching audience and geographic performance to identify opportunities, assess alignment with targeting strategies, and uncover potential gaps between strategy and execution
• Apply advanced analytics/statistics to uncover meaningful relationships, behaviors, and performance drivers
• Analyze business trends, market conditions, consumer behavior, and the competitive landscape to provide context for Marketing performance and inform strategic planning
• Interpret complex analytical findings into clear, compelling stories and recommendations for both technical and non-technical audiences, including senior leadership

Requirements

• Bachelor's degree or advanced degree in an analytics-oriented discipline such as Analytics, Statistics, Economics, Data Science, Mathematics, or a related field preferred
• Professional experience in analytics with demonstrated ability to apply analytical thinking to complex business questions
• Proven proficiency with analytical programming and data querying tools such as SQL, Python, and/or SAS
• Experience with audience insights, media measurement, and digital analytics platforms—such as VideoAmp, Adobe Analytics, Google Analytics, and Campaign Manager 360—as well as experience working with Customer Data Platforms (CDPs), preferred
• Strong written, verbal, and presentation skills, with demonstrated ability to communicate analytical findings and recommendations to stakeholders at varying levels of technical expertise and leadership
• Ability to establish strong working relationships and effectively collaborate across teams, departments, and external partners
• Ability to independently navigate ambiguity, prioritize analytical opportunities, and move strategic questions from exploration through recommendation

Preferred

• Experience working with Customer Data Platforms (CDPs)
• Brand lift studies and Marketing Mix Modeling (MMM)

Benefits

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.