Marketing Specialist

Responsibilities

• The Marketing Specialist executes multi-channel marketing campaigns, marketing technology activities, content development, agency coordination, sales enablement, events, and website updates from approved strategies and messaging. This individual-contributor role manages work from planning through launch and reporting, maintains campaign attribution and data standards, and coordinates with Sales, agency partners, and other contributors to support customer engagement and revenue initiatives.
• Campaign Execution
• - Builds and launches multi-channel campaigns from approved strategies and briefs.
• - Maintains campaign calendars, timelines, and launch requirements.
• - Reviews campaign assets for accuracy and quality before launch.
• - Establishes campaign tracking through UTMs, audience lists, landing pages, and related attribution methods.
• - Monitors campaign performance across channels.
• - Produces regular performance reports and summarizes findings for internal teams.
• - Plans event and sponsorship promotion, registration pages, invitations, and supporting materials.
• - Develops post-event content and campaigns.

Requirements

• 4-6 years of B2B marketing experience, ideally in telecom, technology, or services
• Demonstrated ability to manage campaigns end to end with limited supervision
• Strong writer with a portfolio that includes long-form (case studies) and short-form work
• Hands-on marketing automation experience
• Experience building and segmenting target lists and working directly with a sales team
• Experience working with agencies or freelancers
• Strong project management and attention to detail
• Comfort with data: pulling, interpreting, and summarizing performance
• Ability to work independently within a defined strategy and take direction from multiple stakeholders
• Valid driver’s license or ability to access reliable transportation.

Preferred

• HubSpot experience, including workflows and reporting, with comfort working in a shared admin environment
• Event or sponsorship coordination experience
• Familiarity with data enrichment or prospecting tools (for example Apollo, ZoomInfo, or similar)
• Experience with a CMS and basic web editing (WordPress)
• Familiarity with customer data and compliance rules in telecom marketing