Marketing Specialist

Responsibilities

• Assist in planning, managing and working public events.
• Perform market research projects.
• Research, develop and write content for websites.
• Assist in managing Marketing Communications budgets.
• Facilitate the development of the marketing plan; provide direction to the overall project, ensure activities are coordinated to achieve plan, complete research and data gathering to assist in decision-making.
• Support product development team through the development and execution of all marketing communications efforts, support new product launches.
• Act as a resource to other departments on marketing policies and procedures; plan and deliver informational meetings to keep other departments informed of key marketing initiatives, processes and goals.
• Primary marketing content contributor for company website; primarily external website but also internal website.
• Write, edit and publish marketing e-newsletter to external customers.
• Plan and develop key marketing communication initiatives using creative design and creative writing to effectively represent the products, services, brands and company to customers and prospects.

Requirements

• ASSOCIATE: • Bachelor's Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline, And 2 years directly related experience.
• STAFF: • Bachelor's Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline, And 4 years directly related experience.

Preferred

• Experience leading agency teams to deliver campaigns on time, on budget.
• Experience identifying campaign targets, customer segmentation and implementing strategies and campaign channels to effectively reach the target.
• Knowledge of SEO/AEO/GEO and content optimization best practices.
• Experience developing and executing integrated marketing campaigns across paid, earned, owned, and shared channels.
• Ability to translate business objectives into measurable marketing strategies.
• Experience managing campaigns from concept through reporting and optimization.
• Demonstrated success managing multiple campaigns simultaneously.
• Strong copywriting and storytelling skills across digital, print, and social channels.
• Experience directing photo, video or multimedia content production.
• Ability to evaluate creative concepts and provide strategic feedback.