Director, SMB & Mid-Market Marketing

Responsibilities

• The SMB & Mid-Market Inbound Pipeline
• Own the inbound pipeline strategy and lead-generation plan for SMB and Mid-Market.
• Establish clear pipeline targets, funnel KPIs, channel goals, and operating cadences.
• Build scalable acquisition and conversion programs across priority markets and verticals.
• Lead the strategy across paid search, paid social, programmatic, video, content syndication, email, webinars, landing pages, retargeting, and other relevant channels.
• Continuously improve performance from first touch through qualified opportunity and closed-won business.
• Identify funnel gaps and turn data into specific actions that improve conversion, velocity, and efficiency.
• Balance near-term pipeline delivery with building a durable, scalable acquisition engine.
• Lead With Healthcare, Build for the Broader Market. Healthcare is the first major growth opportunity and will require meaningful depth of understanding.
• You will develop differentiated campaigns and messaging for: Independent practices and clinics; Practice owners and managers; Health systems; Administrative and operational leaders; IT, security, and compliance leaders; Payers and health plans; Finance and revenue-cycle stakeholders.

Requirements

• 7–10+ years of B2B marketing experience, with meaningful ownership of demand generation, growth, or pipeline.
• 3+ years leading inbound or pipeline-generation strategy for SMB, Mid-Market, or similarly complex B2B segments.
• Proven ability to generate measurable pipeline and revenue through multi-channel marketing.
• Experience partnering closely with Sales, RevOps, Demand Gen, and Marketing Operations.
• Experience across paid media, programmatic, search, social, content syndication, email, landing-page optimization, and/or related performance channels.
• Strong understanding of CRM, marketing automation, lead management, attribution, enrichment, and funnel analytics.
• Think in pipeline, conversion, CAC, velocity, and revenue.
• Are highly comfortable partnering with Sales and being accountable to business outcomes.
• Know how to translate buyer insights into compelling campaigns and offers.
• Are analytical, curious, and willing to challenge assumptions with data.

Preferred

• Experience with tools such as ZoomInfo, Clay, HockeyStack, Definitive Healthcare, 6sense, Demandbase, or equivalent platforms.
• Direct experience in healthcare B2B marketing.
• Experience with providers, health systems, payors, healthcare technology, healthcare services, or another complex healthcare ecosystem.
• Experience with healthcare-specific data and intelligence platforms.
• Experience managing agencies, media partners, and external vendors.
• Experience scaling marketing during a high-growth phase.
• Experience with ABM or account-based programs.
• Strong analytical and financial skills, with the ability to connect marketing investment to business outcomes.