Marketing Specialist - Digital Health/Healthcare Marketing

Responsibilities

• Marketing execution. Turn strategic direction and account priorities into polished, client-ready work.
• Understand the objective, audience, message, and intended outcome before building.
• Ask thoughtful questions and flag issues when direction conflicts with the strategy, timeline, audience, or scope.
• Think beyond the immediate task by anticipating what else is needed to make the work successful.
• Execution across channels. Build and deliver marketing work across a varied client portfolio.
• Content and thought leadership: draft, edit, repurpose, and publish content.
• Organic social: create, schedule, and publish social content.
• Email marketing: build, QA, and deploy campaigns, nurtures, and newsletters.
• Integrated campaigns: build and execute coordinated components across channels.
• Webinars, conferences, and events: support pre-event, live-event, and post-event execution.

Requirements

• 3-5+ years of marketing experience.
• Healthcare, digital health, or health technology marketing experience; agency experience is preferred.
• Hands-on experience across multiple B2B and B2B2C marketing channels, including content, social, email, campaigns, webinars and events, sales enablement, and related tactics.
• Demonstrated experience independently executing marketing work from strategy, plan, brief, assignment, or identified need through completion.
• Strong marketing technology fluency, with experience working directly in platforms such as HubSpot, Salesforce, CMS and web tools, email and social platforms, analytics and reporting tools, and other client systems.
• Experience managing multiple deliverables, priorities, and deadlines simultaneously.
• Strong attention to detail and experience independently QAing marketing work.

Preferred

• Bonus: you have worked with growth-stage, PE-backed, provider, payer, or digital health companies.

Benefits

• PTO : Unlimited PTO and paid company holidays.
• 401(k) plan : A 401(k) match of up to 3.5% after you have been with the company for one year.
• TextCare : Employer-sponsored virtual concierge medicine service, TextCare, access for you and your household.
• Laptop : A company-provided MacBook laptop.
• Paid Leave : Paid maternity and bereavement leave to support employees through important life events.
• Profit-sharing program : After one year of full-time employment, employees are eligible for annual profit-sharing contributions based on company seniority, KPI performance, and annual performance reviews.