Digital Marketing Specialist

Responsibilities

• Design and content. Create social graphics, ad creative, email layouts, and website assets that follow each client’s brand. Write and schedule social posts, and repurpose podcasts and other long-form content into blogs, newsletters, and social content.
• Email and lifecycle marketing. Build newsletters, promotional emails, and automated sequences. Help manage segmentation and check copy, links, formatting, and mobile layouts before launch.
• Paid media. Build, monitor, and optimize Meta and Google ad campaigns within agreed strategies and budgets. Test creative and messaging, review performance, and recommend improvements.
• Websites and conversion optimization. Build and update landing pages and website content. Improve messaging, layouts, forms, and calls to action to make the path to conversion clearer.
• Analytics and reporting. Track campaign and funnel performance, identify opportunities or drop-offs, and turn findings into clear recommendations and next steps.
• Project ownership. Keep assigned work organized, communicate progress and blockers, meet deadlines, and check your work for accuracy and consistency.
• Weekly priorities will be set together across client accounts to fit the available hours.

Requirements

• Experience executing digital marketing campaigns across multiple channels, with strong skills in at least two of the areas above.
• A portfolio showing thoughtful design, clear messaging, and work you personally created or managed.
• Excellent written English and the ability to adapt copy to different U.S. audiences and brand voices.
• Hands-on experience with advertising platforms, email tools, and website builders.
• Confidence interpreting marketing data and explaining what you would improve and why.
• Strong attention to detail, reliable communication, and the ability to move projects forward independently.
• Availability for some overlap with U.S. Mountain Time business hours.
• Relevant tools include Meta Ads Manager, Google Ads, GA4, Canva or Figma, email and CRM platforms such as Klaviyo or GoHighLevel, and website builders such as WordPress or Framer. Experience with comparable tools is welcome.

Preferred

• Agency experience, work with U.S. clients, healthcare or dental marketing experience, and SEO knowledge are helpful.
• Experience supporting podcast or video content is a bonus, such as basic editing, creating short clips, adding captions, designing thumbnails, or helping format and publish content across platforms. Full podcast production experience is not required.