Digital Director

Responsibilities

• Build digital strategy roadmaps and quarterly and annual plans for each client.
• Evaluate and strengthen our existing client strategies and execution, keeping every account aligned to defined goals and KPIs.
• Own paid media performance across Meta, Google, and emerging channels, including social boosting.
• Oversee day-to-day execution by our specialists, and step in directly on audits, complex builds, and accounts that need senior attention.
• Set and maintain agency-wide paid media standards.
• Own media budget tracking, spend reconciliation, and ad platform access across all accounts.
• Own all analytics and performance data for the agency and our clients, serving as the source of truth for every number.
• Connect organic, paid, website, and booking data into one clear view of performance.
• Own client reporting and tracking accuracy across every account.
• Turn data into insights and clear recommendations for clients and internal teams.

Requirements

• 5+ years in paid media, including 3+ years agency-side owning a multi-client portfolio (required).
• Expert, hands-on skill in Meta Ads Manager and Google Ads (required).
• Deep analytics expertise across organic and paid, including hands-on experience with Google Analytics (GA4) and/or Adobe Analytics, plus Looker Studio and data connectors (required).
• Experience advising senior client stakeholders at the Director of Marketing level or above (required).
• Experience leading specialists or freelancers.
• A sharp eye for luxury brand standards and a builder’s instinct for systems.

Preferred

• Luxury, hospitality, travel, or lifestyle marketing experience.
• Ad creative direction experience, plus hands-on design skills in Figma, Canva, or Adobe Creative Suite.
• TikTok, Pinterest, or programmatic advertising experience.
• Experience working in project management tools, ideally ClickUp, which we use internally.

Benefits

• Four weeks PTO, with a salary review after one year.
• Health insurance coverage.