Digital Marketing Specialist

Responsibilities

• Digital Marketing and Campaign Management
• - Develop and implement digital marketing plans and promotional calendars for Neurodiverse Couples / Partners courses, coaching, events, and programs.
• - Collaborate with program staff to establish marketing priorities, audience messaging, and registration goals.
• - Coordinate campaigns across email, social media, websites, and paid advertising.
• - Monitor campaign budgets, spending, registration results, and overall effectiveness.
• - Identify opportunities to improve audience engagement and program conversions.
• Email Marketing
• - Create, segment, and distribute email campaigns using Blackbaud Luminate Online.
• - Develop engaging email content, subject lines, graphics, and calls to action.
• - Monitor email performance, including open rates, click-through rates, and conversions.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of two years of digital marketing experience, preferably in nonprofit, education, event, or program marketing.
• Experience with email marketing platforms such as Blackbaud Luminate Online, Mailchimp, Constant Contact, or HubSpot.
• Experience managing and updating WordPress websites, including Gutenberg blocks and basic HTML.
• Experience managing organizational social media accounts and supporting paid digital advertising.
• Knowledge of SEO practices, keyword research, and organic search optimization.
• Familiarity with Google Analytics and digital marketing performance reporting.
• Hands-on experience with Google Ads, including campaign creation, keyword research, and performance monitoring.
• Strong writing, editing, and content creation skills.
• Basic graphic design experience using Canva, Adobe Express, or similar tools.

Preferred

• Experience with Blackbaud Luminate Online and Raiser's Edge.
• Familiarity with learning management systems such as Thinkific.
• Experience coordinating multichannel digital marketing campaigns.
• Experience creating and editing short-form promotional videos.
• Familiarity with Google Tag Manager and website conversion tracking.
• Interest in exploring AI tools and emerging marketing technologies.

Benefits

• Health Insurance: Medical coverage through Mass General Brigham Health Plan
• Dental Insurance: Delta Dental PPO Plus Premier
• Vision Insurance: Optional Blue 20/20 vision
• Retirement: SIMPLE IRA retirement plan with a 3% employer match, subject to plan eligibility requirements.
• Flexible Spending Accounts: Healthcare and dependent care flexible spending account options.
• Health Reimbursement Arrangement: Employer-funded HRA benefits for eligible employees enrolled in qualifying medical coverage.
• Paid Time Off: Paid time off and sick leave in accordance with AANE policies.