Digital Marketing Manager

Responsibilities

• Design and maintain an ongoing library of social media templates (graphics, captions, short video formats, story frames) that O4A fellows can adapt for each of our state arts advocacy organization clients.
• Build clear guidance on voice, brand flexibility and platform best practices so fellows produce on-message content and responsive engagement quickly and consistently.
• Train and coach fellows on using the templates, then review and approve their output and refine the campaign-based library based on what performs.
• Set the editorial strategy and calendar for 4A Arts across social media, email, web and other digital channels.
• Create and oversee content that tells compelling stories about the arts and moves audiences from awareness to action.
• Keep messaging and branding consistent across every channel and campaign.
• In coordination with the Organizing Manager, direct engagement activities such as digital days of action, legislator outreach pushes, petitions, live events, and community conversations online.
• Manage our Fellows as they grow and steward online communities of artists, arts organizations and advocates.
• Coordinate with our Organizing Manager, client organizations and partners on timing and posting cadence around their goals and events.
• Use Salesforce, Marketing Cloud Next and Data 360 to track supporter journeys and campaign performance from first touch to advocacy action.

Requirements

• 4+ years of digital marketing experience, including at least 1 year managing campaigns across social, email and content.
• A portfolio showing social content, templates or design systems you created and the results they drove.
• Proven record of using analytics to set KPIs, test ideas and improve campaign performance.
• Experience training, coaching or managing others, including people early in their careers.
• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience.

Preferred

• Experience in advocacy, organizing, political campaigns, nonprofits or the arts sector.
• Hands-on experience with Salesforce CRM and a Salesforce marketing platform (Marketing Cloud Account Engagement (Pardot), Marketing Cloud, Marketing Cloud Next or similar), including building reports and dashboards.
• Experience with Data 360 (formerly Salesforce Data Cloud) for unified profiles, segmentation and activation.
• Familiarity with arts funding advocacy.
• Ability to structure and refine a team marketing stack and approvals process.
• Design skills in tools such as Canva, Adobe Creative Cloud or Figma.
• Strategic planning
• Data and analytics
• Content and storytelling
• Systems thinking

Benefits

• HEALTH BENEFITS INCLUDED