Marketing Specialist — Content, Digital Advertising & Analytics

Responsibilities

• Writes and edits copy for marketing materials, including promotional emails, brochures, sales sheets, website content, video scripts, webinar invitations, social captions, and paid advertisements.
• Translates technical product information into clear, accurate messaging tailored to the audience.
• Develops messaging for promotions, product launches, customer education, and sales-support campaigns.
• Coordinates with design, social media, product, and regulatory teams to keep content consistent and move materials through review.
• Maintains the marketing content calendar and tracks campaign deliverables and deadlines.
• Manages day-to-day Google Ads and Meta advertising under marketing leadership's oversight.
• Develops and updates campaign copy, audience targeting, and advertising assets in coordination with the team.
• Monitors spending, campaign performance, and conversion results.
• Tests and refines campaigns and recommends changes to improve results within approved budgets.
• Coordinates advertising schedules with promotions, webinars, product priorities, and other marketing activities.

Requirements

• At least two years of relevant experience in digital marketing, marketing communications, or a similar role.
• Strong writing, editing, and proofreading skills, with samples demonstrating clear promotional and informational content.
• Hands-on experience managing Google Ads and Meta advertising, including performance monitoring and budget tracking.
• Experience creating and coordinating email marketing campaigns.
• Ability to analyze marketing data and turn findings into clear reports and practical recommendations.
• Proficiency with Excel or Google Sheets and presentation tools.
• Strong organization, attention to detail, and ability to manage overlapping deadlines.
• Ability to take ownership, follow through independently, and communicate when requirements or priorities need clarification.

Preferred

• B2B, dental, healthcare, or technical-product marketing.
• Shopify, Mailchimp, Zoho, ClickUp, or comparable platforms.
• Customer segmentation, e-commerce reporting, and conversion tracking.
• Writing for product launches, webinars, and customer education.