Marketing Specialist

Responsibilities

• Collaborate with other departments and CEO to support the development and execution of the credit union’s overall marketing plan
• Research industry trends and membership demographics to identify opportunities for new products, services, or marketing initiatives; provide strategic recommendations based on findings.
• Engage directly with members to gather insights on needs and preferences, analyze feedback and report results and any actionable items.
• Assist in creation, implementation and evaluation of marketing promotions; use various computer applications to design and product marketing materials.
• Obtain and coordinate vendor bids for all phases of marketing material production ensuring cost-effectiveness and quality.
• Manager vendor relationships and contracts.
• Support staff in marketing best practices to enhance member engagement.
• Coordinate marketing and print production activities and ensure projects stay on schedule, meet quality expectations and stays and meets deadlines.
• Respond to member inquiries regarding promotional campaigns and marketing programs, providing clear and helpful information.
• Capture photos during credit union events and maintain a photo archive/library.

Preferred

• Knowledge of WordPress or similar platforms for website maintenance and content updates.
• Proficiency in Canva, Adobe Creative Suite, or other graphic design software.
• Understanding of brand development, brand consistency, and visual design.
• Knowledge of digital marketing, social media management, and content creation.
• Ability to identify business development opportunities and support organizational growth.
• Strong written communication, organizational, and project management skills.
• Familiarity with marketing analytics, market research, and campaign performance.
• Creative problem-solving skills, attention to detail, and the ability to work independently and collaboratively.
• Knowledge of financial services and marketing compliance is a plus.