Marketing Generalist

Responsibilities

• Execute marketing campaigns across email, social media, dealership websites, digital advertising, and print.
• Create and publish content featuring inventory, special offers, service promotions, employees, and community involvement.
• Develop marketing materials, including graphics, flyers, email campaigns, signage, and presentations.
• Capture and edit vehicle photography, dealership photos, and short-form videos.
• Maintain dealership website content, promotional pages, and business listings to keep information accurate and current.
• Coordinate with sales and service teams to align promotions with inventory, department priorities, and customer needs.
• Work with agencies and vendors to coordinate creative assets, campaign launches, and project deadlines.
• Support paid advertising campaigns by preparing content, reviewing offers, and monitoring results.
• Build and distribute email campaigns, initiate audience selection and checking links, content, and formatting.
• Monitor social media engagement and online reviews, responding within dealership guidelines and escalating concerns as needed.

Requirements

• Two or more years of experience in marketing, communications, or a related role.
• Strong writing, editing, and verbal communication skills.
• Experience creating content and executing campaigns across multiple channels.
• Working knowledge of social media platforms, email marketing tools, and content management systems.
• Proficiency with Adobe Creative Suite, or similar design tools.
• Basic photography and video editing skills.
• Ability to interpret marketing reports and identify practical improvements.
• Demonstrated ability to multitask, organize competing priorities, and independently manage multiple projects and deadlines in a fast-paced environment while maintaining strong attention to detail.
• Ability to collaborate with teams across multiple dealership locations.
• Willingness to travel between dealerships and occasionally support evening or weekend events.

Preferred

• Experience in automotive, retail, or another business with multiple locations.
• Familiarity with Google Analytics, Google Business Profile, Google Ads, and Meta Business Suite.
• Experience with customer relationship management systems and customer email campaigns.
• Knowledge of manufacturer advertising requirements and co-op documentation.
• Degree in marketing, communications, business, or a related field, or equivalent practical experience.

Benefits

• Health benefits.
• 401(k) plan available.
• Paid time off and paid holidays.