Marketing Science Director

New York City, NY (Hybrid)

$130K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end measurement programs across multiple accounts and campaigns, turning performance data into actionable insights while leading cross-functional teams through complex projects.

  • Lead measurement strategy and dashboards
  • Drive reporting, insights, and stakeholder communication

Job Description

Responsibilities

  • Lead end-to-end measurement strategy across multiple accounts and campaign types
  • Develop smart, actionable measurement plans aligned to client objectives
  • Analyze performance across all channels & build and maintain dashboards to support ongoing reporting and decision-making
  • Understand data, data management, data infrastructure, and marketing applications.
  • Effectively communicate and present complex technical concepts to non-technical audiences.
  • Proven team and project management skills including training and staff development.
  • Use empirical practice in digital experience design and optimization.
  • Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
  • Creatively solve problems, improve processes, and design methodically.

Requirements

  • 10+ years in the marketing industry.
  • 5+ years focused on media analytics.
  • 5+ years in the online measurement industry managing teams.
  • Strong collaboration, project management, and team building skills.
  • Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Ability to articulate ideas and concepts in visually interesting and compelling formats.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
  • Understanding of various analytics key performance metrics and tag/taxonomy management systems.
  • Experience in leading an organization’s testing program, and expert knowledge of the market-leading platforms and their strengths and weaknesses.

Benefits

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
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Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $85K and $159K. Based on 1,920 salaries.

See all Critical Mass salaries

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Headcount Trend

Current headcount: ~1.8K

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Marketing Science Director

Critical Mass · New York City, NY · Hybrid