Marketing Performance Analyst

Responsibilities

• Analyze performance data from digital marketing channels including email campaigns, social media, paid advertising (PPC, display, social), SEO, and website traffic to measure campaign effectiveness.
• Develop and maintain dashboards and data visualizations in Tableau, along with Excel and other analytics tools, to track key performance indicators across marketing and sales.
• Utilize HubSpot and Salesforce to analyze campaign performance, customer journeys, and pipeline attribution across the marketing funnel.
• Build recurring and ad hoc presentations for marketing and sales leadership that tell the story behind the numbers, including performance, results, and recommendations.
• Analyze customer behavior, engagement patterns, and conversion trends, and recommend optimizations to improve campaign performance and audience targeting.
• Partner with marketing operations, web, and third-party vendors to audit tracking and data collection, troubleshoot issues, and maintain data accuracy across marketing platforms.
• Collaborate with IT, systems teams, and other departments to ensure cohesive measurement and attribution across the marketing ecosystem, and communicate what marketing and sales need from the data available to them.
• Other job duties as assigned.

Requirements

• 4+ years of experience in marketing and sales performance reporting, marketing analytics, or a similar analyst role.
• Advanced proficiency in Tableau or Power BI, including building dashboards and visualizations that make complex data easy to understand for executive and day-to-day audiences.
• Experience with marketing attribution and funnel analysis, connecting channel performance to leads, pipeline, and revenue.
• Advanced proficiency in Excel including pivot tables, XLOOKUP or INDEX/MATCH, Power Query, and complex formulas.
• Strong knowledge of HubSpot and Salesforce for marketing analytics, sales reporting, and CRM data analysis.
• Deep understanding of digital marketing channels including SEO, PPC (Google Ads), social media advertising, email marketing, and call tracking.
• Proficiency with Google Analytics (GA4) and other web analytics tools.
• Experience using performance data to recommend marketing improvements, including advising on testing and experimentation approaches where appropriate.
• Excellent analytical skills with the ability to turn marketing and sales data into clear, actionable recommendations.
• Strong storytelling, communication, and presentation skills, with the ability to build executive-ready presentations and explain what the numbers mean and what to do about them.

Preferred

• Tableau, Google Analytics, HubSpot, or Salesforce certification is preferred but not required.

Benefits

• 401 K Plan with Company Match
• Medical, Dental, Vision, and FSA/HSA
• Life Insurance, Disability Insurance
• Vacation, Sick Time, Holidays
• Employee Assistance Program (EAP)
• Benefits may vary for positions covered by a collective bargaining agreement.
• For a general description of benefits that are being offered for this position, please visit alsco.com/benefits.