Marketing Operations Specialist

Responsibilities

• Manage the planning, execution, development and optimization of marketing campaigns assets including email templates, forms, landing pages, contact lists, campaign workflows, and automation rules. Coordinate with internal teams to ensure timely and accurate delivery of campaign assets. Ensure that campaigns are launched on time and monitor their performance to make real-time adjustments as needed.
• Partner with Marketing and division stakeholders to execute on web projects for each division using content management systems like Drupal or WordPress. Manage website content to develop fresh, engaging, action-oriented content for the web.
• Collaborate with the marketing team to develop and refine marketing strategies aligned with business objectives. Provide insights and recommendations based on data analysis and industry trends.
• Analyze the efficacy of and provides recommendations for optimizing digital marketing campaigns. Assist with knowledge-sharing and quality assurance throughout the project life cycle; identifying risks, devising mitigation plans or recommending alternative options. Conduct A/B testing and experimentation to optimize campaign elements and strategies.
• Collect, organize, and analyze marketing data to track key performance metrics, evaluate campaign effectiveness, and identify trends. Generate reports and dashboards to provide insights to stakeholders and support decision-making processes.
• Implement lead management processes, including lead capture, qualification, and routing. Develop lead nurturing programs to guide leads through the sales funnel and increase conversion rates. Utilize behavioral tracking and scoring to identify and prioritize high-value leads.
• Collaborate with stakeholders from different departments to ensure alignment of marketing initiatives with overall goals. Facilitate communication and coordination to drive integrated marketing campaigns.

Requirements

• Bachelor's degree (B.S. or B.A.) from a four-year college or university or equivalent combination of education and experience.
• High school diploma or equivalent is required.
• A minimum of 3 years of related experience.
• Proficiency with Marketing Automation tools such as Eloqua, HubSpot, Marketo, Pardot, etc.
• Experience with CMS (content management systems) required; experience with Drupal, DAM(digital asset management), Google Analytics, and HTML required.
• Proficiency using Power BI, Tableau, Funnel.io or other BI Tools to build dashboards ideal.
• Experience with social media such as Facebook, Twitter and Instagram
• Experience developing and executing digital marketing strategies in a collaborative environment.

Benefits

• Three weeks paid time off
• Comprehensive medical, dental, vision, and life insurance plans
• Flex spending accounts for medical and dependent care
• 401K with employer match
• Reimbursable training
• Casual dress
• Flexible and hybrid work schedules (2-3 days per week in office)