Marketing Operations Specialist (Lifecycle + Paid)

Responsibilities

• Lifecycle deployment - Build and launch lifecycle campaigns in HubSpot across email and SMS: workflows, lists, segments, and triggered journeys.
• QA every send before it goes out: rendering, links, personalization, suppressions, and entry and exit logic.
• Manage the send calendar and keep deployment on schedule, especially through launches.
• Paid deployment - Deploy and manage hundreds of Meta ads each month in Ads Manager and Business Suite: campaign and ad set setup, launch, pacing, and pausing.
• Run bulk creative uploads through our internal tooling, which pulls directly from our content calendar, and help make it better.
• Set up structured creative tests: variant naming conventions, test design, and clean readouts.
• Own tracking hygiene: UTMs, Meta Pixel and Conversions API, and product catalog accuracy.
• Expand into Google Ads deployment as we grow the channel mix.
• Data and audiences - Help stand up Hightouch as we implement it, then operate the audience syncs from BigQuery into HubSpot and Meta.
• Keep audiences, custom audiences, and suppressions consistent across every platform.

Requirements

• 3–5 years in marketing operations, ad operations, or growth operations at a DTC, e-commerce, or subscription brand, or at a paid social agency serving them.
• Hands-on HubSpot experience building workflows, lists, and email. Klaviyo, Braze, or Iterable experience also strong.
• Hands-on Meta Ads Manager and Business Suite experience at volume, including Advantage+ campaigns and automated rules for pacing, pausing, and scaling. You've launched and managed hundreds of ads a month, not a handful of campaigns.
• Experience with Meta's bulk import or a bulk ad launcher: Smartly, Birch (formerly Revealbot), Madgicx, or an in-house tool. We use a custom-built launcher that pulls from our content calendar, so you'll need the naming-convention discipline that keeps a high-volume account clean.
• Working knowledge of tracking: UTMs, Meta Pixel, Conversions API, Google Tag Manager, GA4, and product catalogs.
• Comfortable in spreadsheets and basic SQL. You can pull what you need without waiting on someone else.
• Fluent with AI tools in daily practice. You use them to generate and QA ad variants, catch build errors, write formulas and queries, and compress repetitive work. We want someone operating at the front edge of this, not someone who has heard of it.
• A point of view on where automation belongs in deployment and where a human still needs to check. You should be able to name one thing you automated and one thing you chose not to.
• Experience with reverse-ETL or data activation tools, like Hightouch or Segment, is a strong plus.

Preferred

• Experience with reverse-ETL or data activation tools, like Hightouch or Segment, is a strong plus.
• No-code or light scripting experience (Zapier, Make, Slack workflows, Apps Script, or similar) is a plus.
• Google Ads experience is a plus.

Benefits

• We provide medical, dental, and vision coverage (with 70% of your monthly premium paid by F&F), and flexible time off.
• All employees enjoy a free Feast & Fettle membership—$160 worth of our fully prepared menu items every week—plus paid parental leave, an annual $1,000 professional development benefit, and a monthly wellness reimbursement you can use for anything that supports your well-being, from gym memberships to therapy copays.