Marketing Operations Manager (Remote)

Responsibilities

• Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth.
• Build scalable processes and foster a culture of accountability and continuous improvement.
• Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view.
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
• Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
• Own campaign tracking architecture, UTM governance, and attribution setup.
• QA lead routing and conversion tracking to ensure accuracy and integrity.
• Maintain alignment across platforms to eliminate duplicate or misattributed data.
• Build dashboards for spend, performance, ROI, and pipeline contribution.
• Ensure timely and accurate reporting for daily operational use and executive insights.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field
• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Experience managing and developing operational or technical talent.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.
• Strong attention to detail, with a reputation for data accuracy and operational rigor.
• Collaborative leader who can partner across marketing, analytics, and technology teams.

Preferred

• Mindset - Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Mindset - Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Mindset - Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Mindset - Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.