Responsibilities

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
• Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.

Requirements

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.