Marketing Operations Coordinator

Phoenix, AZ (On-site)

$50K/yr – $55K/yrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and optimize Local Service Ads campaigns for real estate clients, collaborating with cross-functional teams and communicating results to clients.

  • Lead data-driven optimization to improve performance and stay current on LSA/GBP best practices
  • Partner with Sales and Customer Success to drive lead generation and campaign effectiveness

Job Description

Responsibilities

  • Work with cross-functional teams to develop and implement strategies to optimize Local Service Ads campaigns, driving lead generation and conversion for real estate clients.
  • Continuously analyze performance data to identify opportunities for optimization and improvement, and adjust strategies accordingly.
  • Serve as a subject matter expert on Local Service Ads and Google Business Profiles for our clients, staying up-to-date with industry trends and changes in policies and best practices.
  • Collaborate with Sales and Customer Success teams to develop and execute effective Local Service Ads strategies for clients.
  • Communicate campaign performance and insights to clients, as well as recommend ongoing optimizations and improvements.
  • Ensure campaigns are executed in a timely and efficient manner, working closely with the Operations team.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing, with a focus on Local Service Ads or Google Business Profile optimization.
  • Strong analytical skills, with the ability to analyze data to make informed decisions and optimize performance.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and manage relationships with clients via phone, email, and text message.
  • Self-starter with the ability to work independently in a fast-paced, high-growth environment.
  • Knowledge of Local Service Ads and Google Business Profile best practices and policies, as well as trends in the real estate industry.

Preferred

  • Experience in the real estate industry or a related field.
  • Familiarity with real estate lead generation and conversion strategies.
  • Experience with project management and workflow tools.
  • Understanding of SEO, SEM, and other digital marketing channels.
  • Experience with Google PMAX campaigns

Benefits

  • Benefits include medical, dental, and vision coverage; paid holidays, vacation, and sick days; a 401(k); paid monthly parking (if applicable); and an extremely nice, supportive group of people as your co-workers.
Ylopo logo

Ylopo

4.8 Glassdoor

Ylopo LLC is an exciting, rapidly-growing and well-funded real estate technology startup located in Venice Beach, CA. We help elite real estate teams & brokerages grow their business, manage their team & build their brand through our cutting edge home search experience & nurture platform. Ylopo was started by a team of seasoned entrepreneurs & technologists who have already spent over a decade in the real estate technology space.

Founded in 2013
Los Angeles, California, USA
216 employees (37 in marketing)
97% recommend to a friend
100% CEO approval

Salaries

Posted range

$50K/yr – $55K/yr

Taken straight from the job posting.

See all Ylopo salaries

Marketing Team

Marketing Team Size
34 (16% of company)
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 6 years ago

Funding History

  • May 2020
    Series Unknown
  • Jun 2014
    Seed

Traffic Signals

Monthly Visitors
123.8K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
15.6%
Direct
79.1%
Referral
4.7%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~216
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Marketing Operations Coordinator

Ylopo · Phoenix, AZ · On-site