Marketing Operations Associate

Responsibilities

• Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end
• Own Marketo administration: program architecture, smart campaigns, operational programs, templates, and forms
• Maintain program templates, naming conventions, and folder structure so builds stay consistent and reportable as volume grows
• Execute list imports and audience builds, including the segmentation and source tagging decisions that go with them
• Own database health: deduplication, normalization, suppression lists, consent management, and deliverability
• Monitor and resolve sync issues between Marketo and Salesforce, and own Salesforce campaign setup for marketing programs
• Help implement and maintain our lead scoring and lifecycle logic across both systems
• Build campaign and program performance reporting in Salesforce and Looker
• Support our attribution and Marketo Measure work
• Manage the request queue against agreed SLAs across competing priorities

Requirements

• 2+ years in marketing operations with hands on Marketo ownership. You have been the Marketo person somewhere, not someone who submitted requests to one
• Working knowledge of Salesforce campaigns, lead and contact objects, and how marketing data moves between the two systems
• Can take a request, decide how to build it, and ship it with confidence
• Notices when a list, a report, or a sync looks wrong, and goes and finds out why
• Uses AI as part of how you work. You reach for it to speed up builds, debug logic, write documentation, and work through problems, and you are curious about where else it can help
• Writes clearly, and documents what was built and why

Preferred

• Marketo Certified Expert
• Marketo Measure, or a comparable attribution platform
• Looker or a comparable BI tool
• Experience supporting more than one business line or audience segment
• B2B SaaS, fintech, accounting software, or professional services background

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan
• The base pay range target for the role seniority described in this job description is $114,000 - $155,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data; In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.