Responsibilities

• Architect and evolve the martech stack: evaluate, select, implement, and optimize the tools required for marketing automation, data management, measurement, and BI; own the roadmap, integrations, vendor relationships, and reporting infrastructure.
• Instrument campaigns and programs across the funnel and develop attribution models that connect marketing activity to pipeline, revenue, and ROI.
• Build and maintain reporting that ranges from individual campaign performance to cross-channel and full-funnel views, enabling Marketing and cross-functional leadership to make data-driven investment decisions.
• Build, test, and continuously improve nurture and lifecycle programs, including segmentation, triggers, lead scoring, and A/B testing.
• Establish data hygiene standards, governance processes, and reliable integrations between marketing systems and Salesforce, while partnering with RevOps, Sales, Finance, and Product on shared definitions and measurement.

Requirements

• 4–7 years of experience in marketing operations, marketing analytics, RevOps, demand generation operations, or a related function, with hands-on ownership of reporting and campaign infrastructure.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Hands-on Salesforce and marketing automation experience, including campaign structures, reporting, lifecycle management, and platforms such as Marketo, HubSpot, or Pardot.
• Demonstrated experience building or improving multi-touch attribution, funnel measurement, lead scoring, pipeline reporting, and lead-to-revenue processes.
• Proven ability to build in a greenfield or highly ambiguous environment, taking ownership from strategy through implementation rather than simply defining requirements.
• Strong cross-functional communication skills, with the ability to translate go-to-market questions into clear metrics, reporting, and actionable recommendations for Marketing, RevOps, Sales, Finance, and Product.

Preferred

• Experience using SQL to query, join, and analyze data across multiple sources.
• Basic Python or scripting experience for automation, data wrangling, or workflow optimization.
• Experience standing up or significantly evolving a BI platform such as Tableau, Looker, or Power BI and/or a data warehouse such as Snowflake or BigQuery.
• Experience in B2B, enterprise, SaaS, or deep-tech marketing, particularly in complex or technical buying environments.
• Demonstrated use of AI tools and automation to accelerate analysis, connect disparate data sources, improve workflows, and reduce manual marketing operations work.

Benefits

• Compensation: Competitive base salary, performance-based incentives or bonuses (where applicable), and equity participation.
• Benefits: Comprehensive medical, dental, and vision coverage for employees and dependents with generous employer premium contributions, retirement savings with company matching, paid parental leave, and inclusive family-building benefits.
• Work-Life Balance: Flexible paid time off, company-wide seasonal breaks, and support for flexible work arrangements that enable sustainable performance.
• Career Development: Opportunities for continuous learning and growth through on-the-job development, cross-functional collaboration, and access to internal learning and development programs.