Marketing Officer

Responsibilities

• Execute and contribute to donor growth marketing strategies that translate fundraising priorities into campaigns designed to increase awareness, qualified engagement, wealth advisor client referrals, and philanthropic revenue contribution
• Develop and execute marketing campaigns across digital and offline channels, including social media, email, events, and donor outreach, to engage donors and wealth advisors and advance overall foundation and Marcom team priorities
• Use audience research, segmentation, data, and sound judgment to help define KPIs and baselines, monitor campaign and channel performance, report outcomes, and translate findings into practical improvements
• Independently develop and coordinate donor- and advisor-facing content, digital and in-person event marketing, advertising, and high-touch outreach that clearly communicate SFF’s value, align with brand standards, and respond to relevant market and audience insights
• In partnership with our Gift Planning team, develop practical knowledge of HNW and UHNW individuals, family offices, wealth managers, financial advisors, tax advisors, estate planning attorneys, and other philanthropic advisors. Apply that knowledge to developing content and engagement strategies
• Document methods, share tools and lessons, and help colleagues strengthen their use of audience insights, marketing technology, data, and testing practices

Requirements

• 5+ years of relevant professional experience
• Demonstrated ability to independently develop and lead marketing strategies from concept through execution.
• Proven strategic and analytical capability, including using data and insights to optimize marketing strategies, translate high-level organizational goals into actionable plans, and lead cross-functional initiatives in dynamic, fast-paced environments
• Strong communication and marketing skills, including excellent written, oral, interpersonal, and presentation abilities; strong organizational, problem-solving, and project management skills; and interest in philanthropy, racial equity, and the Bay Area
• Intermediate to advanced experience with digital marketing platforms for social media (i.e. Hootsuite and social media advertising), Google Ads and Google Analytics, Salesforce Marketing Cloud Account Engagement (formerly Pardot), WordPress
• Intermediate to advanced computer/software skills, including Microsoft 365 (Outlook, Word, PowerPoint, Excel, & Teams) and Zoom. Familiarity and interest in A.I.
• Ability to learn, navigate, and manage online platforms, including Smartsheet and Salesforce
• Ability to create graphics and videos to enhance content

Preferred

• Experience marketing to HNW or UHNW individuals, families, family offices, or the wealth advisors who serve them is strongly preferred

Benefits

• The San Francisco Foundation offers a competitive total compensation package, including base pay aligned with organizational budget size and comprehensive medical and fringe benefits. Learn more about our compensation philosophy and benefits on our career page .